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Displaying 10 articles of 10 total result(s).
Original Article

Engagement of Sarawak’s Gen Y Bidayuh Farmers in Agropreneurship

Maclynn Cindy Cyril
,
Jati Kasuma
ORCiD ,
Agnes Kanyan
ORCiD ,
Prisca Serina Roney
,
Bill Brodie
,
Margaret Lucy Gregory

Keywords: Agropreneurship, Attitude, Family Influence, Generation Y, Knowledge

Article no: 49

Pages 621-633

Doi: 10.15405/epsbs.2023.11.02.49

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Original Article

Relationship and Effect of Entertainment, Informativeness, Credibility, Personalization and Irritation of Generation Y’s Attitudes towards SMS Advertising

Nik Mohamad Nik Najib
,
Jati Kasuma
,
Zainon Binti Haji Bibi

Keywords: Generation Y, SMS Advertising, Attitude, Entertainment, Informativeness, Personalization, Credibility

Article no: 20

Pages 213-224

Doi: 10.15405/epsbs.2016.11.02.20

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Original Article

Relationship Of Preferred Musical Phenomena Of The Generation With Their Personal Characteristics

Alla V. Toropova
,
Anna A. Kharzhevskaia

Keywords: Aggression, emotional burnout, emotional exhaustion, generation Y, precedential musical phenomenon, trait anxiety

Article no: 45

Pages 453-461

Doi: 10.15405/epsbs.2020.12.03.45

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Original Article

Comparing The In-Store Use Of Smartphones Between Shoppers Of Generations X-Y-Z

Maria Amélia Marques
,
Paulo Duarte Silveira*
,
Susana Galvão

Keywords: Omnichannel, Mobile marketing, Shopper marketing, Generation Z, Generation Y, Generation Z

Article no: 46

Pages 388-399

Doi: 10.15405/epsbs.2019.12.02.46

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